Why Indiginus

Why Indiginus?

Indiginus improves your odds of success in digital

We draw upon extraordinary digital leaders, to deliver extraordinary results

Indiginus draws upon a network of digital industry leaders, practitioners and experts, for workshop content, guest instruction and inputs to your learning.  These Indiginus Mentors are living and breathing digital practices, technologies, and innovation, day in and day out.

Our roots are in GSF, founded in 2012, and India’s number 1 startup accelerator, according to LetsVenture [need reference]. GSF’s efforts were noticed very early globally, with the acquisition of a GSF company, Little Eye Labs, by Facebook in 2013 - the first such acquisition of an Indian company by a major Internet firm.  Several other GSF companies are success stories, including Flintobox, GSF’s portfolio of startups give us unique insight into emerging digital business models and technologies.  More importantly, it gives us a view into what it takes for digital entrepreneurship to succeed - whether in a startup, or a larger organisation.

We tell real-world digital stories, for real-world learning

Our proprietary case studies tell the stories of the most innovative companies in the digital ecosystem.  These detailed online case studies include video interviews, demos and insights into business issue and strategy on one end, and tech decisions and operational execution, on the other.  We take the point of view of the digital innovator, irrespective of their job function, and deliver a holistic view of what it takes for a digital business or initiative to be successful.

Our original case studies include:

The Flintobox Growth Story:  How a consumer business selling entirely on the Internet, used digital marketing to grow its sales 24x in 12 months.

Data-Fuelled Growth at IndiaLends:  How an online consumer lending company grew its revenue 20x in 12 months, driven by its data-driven strategy, culture and execution

Flintoclass: The Pre-School Dilemma : How “lean startup” concepts were used to test the success of a new business, before risking capital and management attention.

Indiginus case studies are supplemented with case studies and learning materials from Harvard Business School, and its partners, including Stanford, IIM Ahmedabad, IIM Bangalore and ISB.