BabyWatch is an iPhone application and supporting web site that provides moms and dads a private, easy way to keep family and friends up to date on labor and delivery. To read more visit babywatchapp.com.
User experience design began with sketches centered around a core dashboard, then expanded based clear directives for privacy and easy social sharing.
The design aesthetic was intended to be a fresh new departure from the most common look and feel for iPhone apps to produce a highly branded and memorable experience. Although several iterations were required, a fun gender neutral interface emerged that has received great peer reviews.
"This is my product, birthed out of the birth of my own kids, so I think it's the best thing since sliced bread. Everyone in America should download this app, whether you're pregnant or not. Seriously."
Ryan Duffy, creator of Babywatch
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