Copia Mobile is a startup that offers a platform for mobile marketers to create, send and measure campaigns as subscribers wirelessly redeem offers at the point of sale. Lucky Dog Creative, their design agency, hired Indiginus to lead a web site redesign project that elevated their brand in the marketplace and helped clarify a loosely defined set of product features.
Over the course of several online meetings with executive leadership we collaboratively explored their sales process and identified key target audiences. After exploring some common objections and points of confusion, we set to work on the user experience. An upcoming industry conference created some intense timeline pressure, but a hop, skip and a jump later we had designed the site and built it out on ExpressionEngine.
Soon after the launch Copia Mobile reported that several existing large sales opportunities found new life and closed, citing the site as a key catalyst in bringing clarity and confidence.
“LOVE IT! ...it looks AWESOME! The reaction to the web site has been very positive! It has given us credibility in partnerships [...] and showed well at the conference. Thanks for all the hard work."
Karen Greenberg, Vice President of Sales and Marketing
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