HARO is a free service that connects reporters with qualified sources on a wide range of topics. The company grew organically from a Facebook group and needed to implement systems and technology to support its growth and create value for a potential acquisition. The leadership of HARO needed someone to architect the process and build a system that worked both for the present and at scale.
After digging into the current business and asking lots of questions, a database design and associated process was developed and discussed. After developing a user experience for three main audiences (reporters, sources, and sponsors) an extensive development process ensued based on the CodeIgniter framework. The completed app runs the public site and the back office, integrates with a third party ESP, and automates the workflow from start to finish.
6 months after the launch the company was acquired by Vocus.
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