Through A/B testing, proved with 98% confidence which product+pricing combo would yield the highest revenue.
For a Social Enterprise Startup
Indiginus serves as our end-to-end marketing team, and brings global experience with a proven ability to deploy in the US. They crafted our brand strategy and identity, developed our fundraising strategy and plan, supported the development of our CRM system, and executed data-driven marketing and experience design across social media, search, and our website. All this helped the largest fund-raise in our history – of $100 million – be on track to exceed our goal.
Founder & CEO, Riaz Capital
Housing developer and operator in San Francisco Bay Area
Working with our team, Indiginus drove large improvements in user registration by applying business objectives and data-driven customer insights to thoughtful customer experience design. They adopted a lean startup methodology, and generated multiple hypotheses that were iteratively deployed, tested and improved to impact key registration metrics. Sizeable results were obtained in a short duration of time, which helped us significantly improve the return on our marketing spend on TV and online.Their capability in digital product is world-class and would be of huge benefit to anyone looking for fresh insights and capabilities for driving growth via digital methods. I very much look forward to continuing to work with them in the future.
Let’s evaluate some commonly expressed views on digital versus traditional marketing.
Digital is just another channel, like TV or print.
Nothing fundamental has changed.
Digital marketing is an extension of core marketing principles.
“Let me think about it” would have been my usual response. Instead, I found myself promising, “Sure we can start in 4 weeks”.
This was back in 2018. I left the meeting with my newly signed client, fully aware that my fledgling