We work with founders to build and grow businesses
For Growing Businesses
We accelerate growth by optimising digital marketing strategy and execution
For Bharat Matrimony
For Riaz Capital
For Design Cafe
For Startup Companies and Businesses
We find product-market fit through iterative experimentation
For an Ed-Tech Startup
Through A/B testing, proved with 98% confidence which product+pricing combo would yield the highest revenue.
For a Social Enterprise Startup
Testimonials
Riaz Capital
Indiginus serves as our end-to-end marketing team, and brings global experience with a proven ability to deploy in the US. They crafted our brand strategy and identity, developed our fundraising strategy and plan, supported the development of our CRM system, and executed data-driven marketing and experience design across social media, search, and our website. All this helped the largest fund-raise in our history – of $100 million – be on track to exceed our goal.
Bharat Matrimony
Working with our team, Indiginus drove large improvements in user registration by applying business objectives and data-driven customer insights to thoughtful customer experience design. They adopted a lean startup methodology, and generated multiple hypotheses that were iteratively deployed, tested and improved to impact key registration metrics. Sizeable results were obtained in a short duration of time, which helped us significantly improve the return on our marketing spend on TV and online.Their capability in digital product is world-class and would be of huge benefit to anyone looking for fresh insights and capabilities for driving growth via digital methods. I very much look forward to continuing to work with them in the future.
Grounded in Traditional Marketing? Here’s How Digital Marketing is Different
April 16, 2021Let’s evaluate some commonly expressed views on digital versus traditional marketing. Digital is just another channel, like TV or print. Nothing fundamental has changed.
Why Thinking Ahead is Overrated
March 2, 2021“Let me think about it” would have been my usual response. Instead, I found myself promising, “Sure we can start in 4 weeks”. This was back in 2018. I left the meeting with my newly signed client, fully aware that my fledgling
Online leads flow through like rivers and collect in pools. Don’t ignore the latter!
November 1, 2020The length and nature of online journeys from an initial trigger to product purchase can vary considerably. But many marketers ignore a large number of prime
Break the thread, lose the customer : the internet as conversations-at-scale
September 30, 2020We view paintings, photography and television, listen to the radio, and read books and newspapers. The common thread across all of them?
