Indiginus serves as our end-to-end marketing team, and brings global experience with a proven ability to deploy in the US. They crafted our brand strategy and identity, developed our fundraising strategy and plan, supported the development of our CRM system, and executed data-driven marketing and experience design across social media, search, and our website. All this helped the largest fund-raise in our history – of $100 million – be on track to exceed our goal.

Working with our team, Indiginus drove large improvements in user registration by applying business objectives and data-driven customer insights to thoughtful customer experience design. They adopted a lean startup methodology, and generated multiple hypotheses that were iteratively deployed, tested and improved to impact key registration metrics. Sizeable results were obtained in a short duration of time, which helped us significantly improve the return on our marketing spend on TV and online.Their capability in digital product is world-class and would be of huge benefit to anyone looking for fresh insights and capabilities for driving growth via digital methods. I very much look forward to continuing to work with them in the future.