Exceed your 2021 growth goals with Indiginus as your digital partner.
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We drive growth for ambitious businesses through digital strategies, execution oversight, and by building organisational capabilities.
Unlike agencies and tech consultants, we sit on your side of the table, and partner with you to drive results while preparing your team through upskilling and recruitment for your digital future.
Think of us as an extension of your team. You know your business. We know digital.
Our team has deep digital expertise, having worked in Silicon Valley, UK, South East Asia and India. We have held leadership roles in global companies such as CNET and Yahoo, iconic Indian companies such as Saffronart and Indiatimes, and cultivated fast-growing startups such as Charmboard and Flintobox.
We capture some of the most forward-thinking innovations of digital companies in Indiginus-authored case studies. These include case studies of Flintobox, which used digital-only marketing to grow its sales 16x in 24 months; and IndiaLends, which grew sales 20x in 12 months through effective use of digital data.
“Nish and the Indiginus team have very deep digital experience, both globally and within India. They not only helped our team gain deeper knowledge about digital, but also worked with us to generate innovative ideas for our digital marketing strategy, articulate implementation specifics, and design our digital organisation. Would certainly recommend Nish to any organization which needs a digital strategy.”
“Working with our team, Indiginus drove large improvements in user registration by applying business objectives and data-driven customer insights to thoughtful customer experience design. They adopted a lean startup methodology, and generated multiple hypotheses that were iteratively deployed, tested and improved to impact key registration metrics. Sizeable results were obtained in a short duration of time, which helped us significantly improve the return on our marketing spend on TV and online.Their capability in digital product is world-class and would be of huge benefit to anyone looking for fresh insights and capabilities for driving growth via digital methods. I very much look forward to continuing to work with them in the future.”
“The Indiginus Team led by Nish have opened our eyes to the possibilities of applying digital practices and technologies to our business in service of existing clients, and to engage with new ones. Indiginus combines high level strategic thinking with deep knowledge of the finer points of digital execution from years of hands-on experience in the digital space. We look forward to continuing to partner with them.”
“The Indiginus team is working with us to digitally test hypotheses for a new product launch. The team’s fresh way of thinking is saving us time and money, and more importantly, giving us genuine insights on consumer behaviour, so we can build a product that is more likely to succeed in the market.”
Let’s evaluate some commonly expressed views on digital versus traditional marketing.
Digital is just another channel, like TV or print.
Nothing fundamental has changed.
Digital marketing is an extension of core marketing principles.
“Let me think about it” would have been my usual response. Instead, I found myself promising, “Sure we can start in 4 weeks”.
This was back in 2018. I left the meeting with my newly signed client, fully aware that my fledgling
To help you keep to your new year’s resolution of reading more and keeping your professional learning going, below are some of my favourite articles, videos and books
