Indiginus Home - Indiginus

Investor marketing for your fund

We drive awareness, engagement and acquisition of investors through marketing strategies and execution

INDIGINUS

through digital channels

WHAT WE DO

At Indiginus, we specialize in transforming the way funds approach fundraising.
Our role extends beyond traditional consulting; we are your partners in refining fundraising strategies and conveying your investment story through compelling and targeted digital content and communication. Our approach is tailored to echo your unique brand voice, facilitating meaningful connections with both potential and existing investors.

The strategies we employ are anchored in meticulously researched hypotheses, which are continually refined by real-world data for optimal performance. We blend our in-house proprietary processes and deep knowledge of digital marketing with industry-standard tools. Collaborating closely with fund managers and investor relations teams, we help meet fundraising objectives, while adhering to compliance regulations and guidelines.

OUR SERVICES

We expand the reach of your fundraise by employing a wide array of digital channels, combining impactful content, strategic marketing communication, and efficient data management. This approach is designed to help fund managers and businesses not only reach but also meaningfully engage, acquire and retain investors.

Brand & Content Marketing

We create brand strategy, visual identity, and engaging short and long-form content.

Investor Acquisition & Retention

We generate qualified leads through digital marketing and convert them through automated funnel management.

Social Impact Work in Education

Our founder, Nish Bhutani, is committed to educating the next generation of professionals in the digital space. Nish serves as visiting faculty at Ashoka University and BITS School of Management. In his courses, students delve into the details of digital strategy, product, marketing, and future trends. As part of these courses, the Indiginus team leads hands-on workshops on specific topics.

THE TEAM

Nish Bhutani

Founder & CEO

Nish has spent 24 years in digital companies in Silicon Valley, Europe and India. From being SVP of CNET.com at the Nasdaq-listed company, to incubating Lovefilm and selling to Amazon, to moving Saffronart to mobile apps and live-streaming auctions, his expertise lies in product-market fit and growth. Nish is on the board of Aditya Birla Fashion & Retail. He thrives on seeking and sharing learnings, and teaches digital strategy and marketing at Ashoka University and BITS School of Management

Education

Harvard – MBA
Stanford – BS and MS in Engineering

Ashni Mohnot

Sr. Consultant, Content

In over a decade as a writer and editor, Ashni has created a wide range of content for global clients across myriad industries. Her career portfolio spans curriculum development, education consulting, entrepreneurship, family business, and angel investing. As an entrepreneur whose pioneering work was covered in The Economist, Forbes, BBC, and WSJ, and while spearheading sales and marketing for her family business, she developed a lateral thinking mindset and a unique vantage point when creating content for businesses.

Education

Stanford University – M.A, International Education
Stanford University – B.A, Human Biology and English

Ravi Sathe

Sr. Consultant, Marketing Practice

Education

K.C college of Management Studies – PGDBA (Marketing and Advertising)
Jai Hind College – B.Sc in Computer Science

Mitul Shingadia

Sr. Consultant, Marketing

Education

Metropolitan Institute of Hotel Management – Diploma in Hospitality Management

Deepa Krishnamurthy

Head, Talent Acquisition & Human Resources

Education

Alliance University – PGDM in Human Resources Management and Services
Viseveswarya Technological University – BE in Information Technology