Investor marketing for your fund
We drive awareness, engagement and acquisition of investors through marketing strategies and execution INDIGINUS
through digital channels

WHAT WE DO

At Indiginus, we specialize in transforming the way funds approach fundraising.
Our role extends beyond traditional consulting; we are your partners in refining fundraising strategies and conveying your investment story through compelling and targeted digital content and communication. Our approach is tailored to echo your unique brand voice, facilitating meaningful connections with both potential and existing investors.

The strategies we employ are anchored in meticulously researched hypotheses, which are continually refined by real-world data for optimal performance. We blend our in-house proprietary processes and deep knowledge of digital marketing with industry-standard tools. Collaborating closely with fund managers and investor relations teams, we help meet fundraising objectives, while adhering to compliance regulations and guidelines.

OUR SERVICES

We expand the reach of your fundraise by employing a wide array of digital channels, combining impactful content, strategic marketing communication, and efficient data management. This approach is designed to help fund managers and businesses not only reach but also meaningfully engage, acquire and retain investors.

Brand & Content Marketing
Brand & Content Marketing
We create brand strategy, visual identity, and engaging short and long-form content.
Investor Acquisition & Retention
Investor Acquisition & Retention
We generate qualified leads through digital marketing and convert them through automated funnel management.

Social Impact Work in Education

Our founder, Nish Bhutani, is committed to educating the next generation of professionals in the digital space. Nish serves as visiting faculty at Ashoka University and BITS School of Management. In his courses, students delve into the details of digital strategy, product, marketing, and future trends. As part of these courses, the Indiginus team leads hands-on workshops on specific topics.

THE TEAM

Nish Bhutani

Founder & CEO

Nish has spent 24 years in digital companies in Silicon Valley, Europe and India. From being SVP of CNET.com at the Nasdaq-listed company, to incubating Lovefilm and selling to Amazon, to moving Saffronart to mobile apps and live-streaming auctions, his expertise lies in product-market fit and growth.

Nish is on the board of Aditya Birla Fashion & Retail. He thrives on seeking and sharing learnings, and teaches digital strategy and marketing at Ashoka University and BITS School of Management

Education

Harvard – MBA
Stanford – BS and MS in Engineering

Saumya Khona

Sr. Consultant, Marketing & Product

Saumya has over 20 years of experience in brand marketing, advertising, technology, and event spaces for a wide range of industries, including finance and real estate. Some of his flagship clients were banking stalwart HDFC, global research and advisory firm Aranca, and renowned construction firm, Godrej Properties while his nonprofit clients included Pratham, Tata Trusts and Art of Living. As an entrepreneur, Saumya has founded and run four different design, tech, and event companies in Mumbai. He currently runs multiple IPs in the event and technology space that he conceptualized and created.

Having transitioned to consulting over the past 4 years, he heads marketing strategy for Indiginus clients as well as product development for Indiginus.

Education

HR College – B.Com, Advertising

Shalin Gaikwad

Director, Consulting Operations and Business Development

Shalin brings over a decade of experience split over investment research and business development roles. He started his career building financial models for India’s longest running value focused hedge fund before transitioning to a role developing value creation strategies for a US based mid market PE fund’s portfolio companies.

After his MBA, he headed strategy and business development for a Singaporean startup’s South Asia, Middle East, and Africa verticals. At Indiginus, he heads consulting operations and business development.

Education

University of Cambridge, Judge Business School – MBA
University of Mumbai – M.Com, Accounting

Anisha Russell

Consultant, CRM Specialist

Anisha has worked in Content and Marketing across various industries for the past five years, including edtech (QAI), fintech (Panaesha Capital), and SaaS (RepUp). She has experience designing customer journeys and creating marketing automation that drives results.

While she has a Bachelor’s degree in Marine Biology, Anisha is a marketer at heart. She’s passionate about the intersection of technology and customer experience and its impact on business. At Indiginus, she helps clients design effective customer journeys through CRM automations and customer data management.

Education

Quantic School of Business and Technology – MBA
Indira Gandhi National Open University – PG, Marketing
The University of Tampa – BS, Marine Science and Biology; Minor, Environmental Science

Ravi Sathe

Sr. Consultant, Marketing Practice

Ravi is a creative consultant of several tech-based products, real-estate brands and other B2B and B2C companies with 16+ years of experience . He is in constant pursuit of groundbreaking marketing strategies, and has a natural flair for brand direction and design. His addiction lies in raising companies from scratch and giving them a robust digital and creative footprint.

Education

K.C college of Management Studies – PGDBA (Marketing and Advertising)
Jai Hind College – B.Sc in Computer Science

Sneha Choudhary

Consultant, Sr. Designer

Sneha has 4 years of experience as a multidisciplinary designer, with expertise in creating and designing event and brand identities.

She is skilled in creating illustrations, graphics, typography, 3D visualization, and more. In addition to designing events for major concerts, she has designed for clients such as Google, Microsoft, HP, Deloitte, Terrapay, and Brookfield Properties. Her work for Indiginus clients includes ad creatives, logos, deck design, and website design and layout.

Education

National Institute of Fashion Technology – BDes, Fashion Communication

Ashni Mohnot

Sr. Consultant, Content

In over a decade as a writer and editor, Ashni has created a wide range of content for global clients across myriad industries including venture capital, real estate, logistics, hospitality, healthcare, HR tech, crypto, and software. Her career portfolio spans curriculum development, education consulting, entrepreneurship, family business, and angel investing.

As an entrepreneur whose pioneering work was covered in The Economist, Forbes, BBC, and WSJ, and while spearheading sales and marketing for her family business, she developed a lateral thinking mindset and a unique vantage point when creating content for businesses. Her work for Indiginus clients includes website/landing pages, email communication, social media, and blog/longform content.

Education

Stanford University – M.A, International Education
Stanford University – B.A, Human Biology and English

Pushkal Thakur

Consultant, UI/ UX Design

Pushkal hails from both the art and tech worlds, which affords him unique perspectives and practical solutions. He has worked on design systems, user research, and website and app design for organizations in several industries, ranging from communication to real estate.

As a product designer, he believes strongly in advocating for users as well as for business. He is a cinephile and lover of modern art.

Education

University of Mumbai – B. E, Computer Engineering

Mitul Shingadia

Sr. Consultant, Marketing

Mitul believes in driving great business results with sound digital strategy. He found his way into digital marketing by chance, getting a taste of internet advertising in 2006. A self-proclaimed entrepreneur, foodie and nerd, Mitul’s proficiencies are in digital marketing education, planning and evaluating business models, marketing channels, and digital & offline outreach & acquisition plans.

Education

Metropolitan Institute of Hotel Management – Diploma in Hospitality Management

Deepa Krishnamurthy

Head, Talent Acquisition & Human Resources

Deepa is a people person and passionate about HR & TA. With an overall experience of 10+ years in IT and non-IT industry, her expertise lies in building and handling HR ecosystems in start-ups as well as MNCs. She is proficient in leadership management, talent acquisition, and employee engagement. With an in-depth understanding of the needs of the modern employee, she works to maintain clear communication channels across organizations.

Education

Alliance University – PGDM in Human Resources Management and Services
Viseveswarya Technological University – BE in Information Technology