About Us

We are a little different.

We don’t just do what we are told. We will though, fight for your growth and business.
We see ourselves as your partners, working hand-in-glove with high-growth and high-potential businesses to take advantage of
business opportunities and solve problems.
We believe in an open exchange of ideas in an environment devoid of formality and hierarchy.
We have the experience and the skills required, from creative and content to paid-marketing and analytics, to build and
grow businesses in the digital age. We always hold satisfying the end-customer as primary.

We ground our execution plans in thoughtful hypotheses based on the business context and end-customer insights
and validate them through real-world experimentation. We have driven concrete results across a spectrum of
industries by applying core marketing and growth principles, and through our deep knowledge of the digital space.
We are happy to introduce you to our clients for references. For us, about us is about you AND us – working as one team.

A consultancy? No, we are a ‘collaboracy’.

We are a little different.

We don’t just do what we are told. We will though, fight for your growth and business. We see ourselves as your partners, working hand-in-glove with high-growth and high-potential businesses to take advantage ofbusiness opportunities and solve problems.
We believe in an open exchange of ideas in an environment devoid of formality and hierarchy. We have the experience and the skills required, from creative and content to paid-marketing and analytics, to build and grow businesses in the digital age. We always hold satisfying the end-customer as primary.

We ground our execution plans in thoughtful hypotheses based on the business context and end-customer insights and validate them through real-world experimentation. We have driven concrete results across a spectrum of industries by applying core marketing and growth principles, and through our deep knowledge of the digital space. We are happy to introduce you to our clients for references. For us, about us is about you AND us – working as one team.

A consultancy? No, we are a ‘collaboracy’.

Our Team

Engagement Leads
Nish Bhutani

Founder & CEO

Nish has spent 24 years in digital companies in Silicon Valley, Europe and India. From being SVP of CNET.com at the Nasdaq-listed company, to incubating Lovefilm and selling to Amazon, to moving Saffronart to mobile apps and live-streaming auctions, his expertise lies in product-market fit and growth. Nish is on the board of Aditya Birla Fashion & Retail. He thrives on seeking and sharing learnings, and teaches digital strategy and marketing at Ashoka University and BITS School of Management

Education

Harvard – MBA
Stanford – BS and MS in Engineering

Tushar Dani

Sr. Consultant, Marketing & Product

An expert in strategy and execution, Tushar has worked in financial services, retail, telecom, and real estate for companies such as Jio, Forrester and Lodha. He has worked with various Fortune 500 companies, and held a variety of CxO roles. His 23+ years of experience includes the UK, Netherlands, Saudi Arabia and India.

Education

RSM Erasmus – MBA in Strategy
Berkeley – MBA in Management of Technology
Veermata Jijabai Technological Institute – BE in Production

Saumya Khona

Sr. Consultant, Marketing & Product

Saumya has over 20 years of experience in brand marketing & advertising, technology and event spaces. As an entrepreneur Saumya has founded and run four different design, tech and event companies based out of Mumbai, India. Having transitioned to consulting over the last 4 years he has also conceptualized and created multiple IPs in the event and technology space that he currently runs.

Education

HR College – B.Com, Advertising

Ravi Sathe

Sr. Consultant, Marketing Practice

Ravi is a creative consultant of several tech-based products, real-estate brands and other B2B and B2C companies with 16+ years of experience . He is in constant pursuit of groundbreaking marketing strategies, and has a natural flair for brand direction and design. His addiction lies in raising companies from scratch and giving them a robust digital and creative footprint.

Education

K.C college of Management Studies – PGDBA (Marketing and Advertising)
Jai Hind College – B.Sc in Computer Science

Marketing and Product
Rahul Gadekar

Sr. Consultant, Marketing

From film marketing for the Fast & Furious franchise, to digital marketing of the IPL for Hotstar – Rahul has 12+ years of experience in diverse roles in the world of digital media & marketing communication. A marketer and teacher, Rahul now molds the digital marketers of tomorrow as visiting faculty for some of India’s premier MBA programs.

Education

Stanford LEAD
Symbiosis Institute of Mass Communication – MBA in Mass Communication

Vivek Mann

Consultant, Marketing management

Vivek has around 2 years of experience and started his career as a Senior Associate in Advanced Manufacturing at EY, where he worked with CEOs of top public and private companies contributing in strategic decision making related to digitalization, M&As, sustainabilty etc., He is currently working with marketing management at Indiginus.

Education

SIMS – MBA (Major: Marketing, Minor: Finance)
CCET – BE in Mechanical Engineering

Mitul Shingadia

Sr. Consultant, Marketing

Mitul believes in driving great business results with sound digital strategy. He found his way into digital marketing by chance, getting a taste of internet advertising in 2006. A self-proclaimed entrepreneur, foodie and nerd, Mitul’s proficiencies are in digital marketing education, planning and evaluating business models, marketing channels, and digital & offline outreach & acquisition plans.

Education

Metropolitan Institute of Hotel Management – Diploma in Hospitality Management

Ankit Solanki

Sr. Consultant, Techonology, Data, AI/ML

Ankit is a technology evangelist and entrepreneur, with a strong interest and patents in solving problems using data science. He is an expert in big data, natural language processing, machine learning and data mining. Ankit created Digihealth – India’s largest co-branded pharmacy network, bridging the gaps in the pharmacy supply-chain.

Education

National University of Singapore – MComp in Artificial Intelligence
Mumbai University – BTech in Information Technology

Creative and Content
Sneha Choudhary

Consultant, Sr. Designer

Sneha is a traveller at heart, and has 4 years of experience as a multidisciplinary designer, with expertise in creating and designing event and brand identities. She is skilled in creating illustrations, graphics, typography, 3D visualization and more. In addition to designing events for major concerts, she has worked for clients such as Google, Microsoft, HP, and Deloitte in the past.

Education

National Institute of Fashion Technology – BDes in Fashion Communication

Siddharth Jalan

Consultant, Copywriting

Siddharth brings over a decade of advertising experience, having worked on a multitude of international brands across sectors. He combines his tech background with his writing skills to offer a unique perspective on brand narratives.

Education

Mumbai University – BE in IT

Srishti Mehta

Consultant, Copywriting

Srishti is an author, creative writer, and editor with an overall 5 years of experience. She has published two poetry books and headed an open-source educational e-magazine collaborative in interdisciplinary knowledge. She has a diverse volunteer experience in travel journalism and natural field studies.

Education

St. Xavier’s College, Ahmedabad – Masters in English Literature
H.R. College of Commerce and Economics, Mumbai University – BMM (BA in Mass Media, Journalism)

Ashni Mohnot

Sr. Consultant, Content

In over a decade as a writer and editor, Ashni has created a wide range of content for global clients across myriad industries. Her career portfolio spans curriculum development, education consulting, entrepreneurship, family business, and angel investing. As an entrepreneur whose pioneering work was covered in The Economist, Forbes, BBC, and WSJ, and while spearheading sales and marketing for her family business, she developed a lateral thinking mindset and a unique vantage point when creating content for businesses.

Education

Stanford University – M.A, International Education
Stanford University – B.A, Human Biology and English

Anisha Russell

Consultant, CRM Specialist

Anisha has worked across varied industries in content and marketing for the past five years. She has experience designing customer journeys and creating marketing automation that drives results. While she has a bachelor’s degree in Marine Biology, Anisha is a marketer at heart. She’s passionate about the intersection of technology and customer experience and the impact on businesses.

Education

Quantic School of Business and Technology – MBA
Indiragandhi National Open University – PG Marketing

Pushkal Thakur

Consultant, UI/ UX Design

Pushkal is a combination of the art & tech world that promotes him to come up with unique perspectives & practical solutions. He has worked on design systems, user research, website and app design for numerous organisations, ranging from communication to the real estate industry. As a product designer, he believes strongly in advocating for users as well as the business. He is a modern art-lover and an absolute cinephile.

Education

University of Mumbai – B. E (Computer Engineering)

Vikram Srivastava

Sr. Consultant, Creative Strategy

Vikram is some 70+ brands, 35 brand launches, 40 odd films, one radio station, and several awards old. Though he has a degree in economics; an advanced diploma in systems management and a professional degree in film direction, he enjoys story-telling the most. He refers to himself as a “junior copywriter” as it keeps him young, thorough, enthusiastic and at it, since 1995.

Education

Film and Television Institute of India – Diploma in Film Direction
Delhi University – BA (Hons.) in Economics

Shadan Syed

Consultant, Social Media Strategy

Shadan is a creative soul, who is a mass communication graduate and social media strategist with over 13 years of experience in the field. She has worked across various industries, from e-commerce and fashion to interior design, technology and SAAS and helped brands grow organically on social channels. Her forte lies in social strategy and content management.

Education

Bharatiya Vidhya Bhavan – PG Diploma, Mass communication
South Delhi Polytechnic for Women – UG Diploma, Mass communication

HR & Operations
Deepa Krishnamurthy

Head, Talent Acquisition & Human Resources

Deepa is a people person and passionate about HR & TA. With an overall experience of 10+ years in IT and non-IT industry, her expertise lies in building and handling HR ecosystems in start-ups as well as MNCs. She is proficient in leadership management, talent acquisition, and employee engagement. With an in-depth understanding of the needs of the modern employee, she works to maintain clear communication channels across organizations.

Education

Alliance University – PGDM in Human Resources Management and Services
Viseveswarya Technological University – BE in Information Technology

Aryan Sehrawat

Consultant, Executive Assistance and Performance Marketing

Aryan is a startup enthusiast, having worked for various social entrepreneurship projects while in college. He has a passion for problem solving and product management which stems from the time he spent organizing events and building his own startup.

Education

Shri Ram College of Commerce – Bachelor of Commerce