About Us

We are a little different.

We don’t just do what we are told. We will though, fight for your growth and business.
We see ourselves as your partners, working hand-in-glove with high-growth and high-potential businesses to take advantage of
business opportunities and solve problems.
We believe in an open exchange of ideas in an environment devoid of formality and hierarchy.
We have the experience and the skills required, from creative and content to paid-marketing and analytics, to build and
grow businesses in the digital age. We always hold satisfying the end-customer as primary.

We ground our execution plans in thoughtful hypotheses based on the business context and end-customer insights
and validate them through real-world experimentation. We have driven concrete results across a spectrum of
industries by applying core marketing and growth principles, and through our deep knowledge of the digital space.
We are happy to introduce you to our clients for references. For us, about us is about you AND us – working as one team.

A consultancy? No, we are a ‘collaboracy’.

We are a little different.

We don’t just do what we are told. We will though, fight for your growth and business. We see ourselves as your partners, working hand-in-glove with high-growth and high-potential businesses to take advantage ofbusiness opportunities and solve problems.
We believe in an open exchange of ideas in an environment devoid of formality and hierarchy. We have the experience and the skills required, from creative and content to paid-marketing and analytics, to build and grow businesses in the digital age. We always hold satisfying the end-customer as primary.

We ground our execution plans in thoughtful hypotheses based on the business context and end-customer insights and validate them through real-world experimentation. We have driven concrete results across a spectrum of industries by applying core marketing and growth principles, and through our deep knowledge of the digital space. We are happy to introduce you to our clients for references. For us, about us is about you AND us – working as one team.

A consultancy? No, we are a ‘collaboracy’.

Our Team

Engagement Leads
Nish Bhutani

Founder & CEO

Nish has spent 24 years in digital companies in Silicon Valley, Europe and India. From being SVP of CNET.com at the Nasdaq-listed company, to incubating Lovefilm and selling to Amazon, to moving Saffronart to mobile apps and live-streaming auctions, his expertise lies in product-market fit and growth. Nish is on the board of Aditya Birla Fashion & Retail. He thrives on seeking and sharing learnings, and teaches digital strategy and marketing at Ashoka Unversity and BITSoM.

Education

Harvard – MBA
Stanford – BS and MS in Engineering

Tushar Dani

Sr. Consultant, Marketing & Product

An expert in strategy and execution, Tushar has worked in financial services, retail, telecom, and real estate for companies such as Jio, Forrester and Lodha. He has worked with various Fortune 500 companies, and held a variety of CxO roles. His 23+ years of experience includes the UK, Netherlands, Saudi Arabia and India.

Education

RSM Erasmus – MBA in Strategy
Berkeley – MBA in Management of Technology
Veermata Jijabai Technological Institute – BE in Production

Puran Parsani

Sr. Consultant, Marketing & Product

Puran’s experience spans continents. His expertise is in P&L ownership, marketing, e-commerce and omni-channel growth, and he has worked in India, Germany, Canada and USA. A truly global marketer, Puran spent time as the Director of E-Commerce at ecobee in Toronto, and as the Head of Growth Strategy at Babbel in Berlin. He is a leader, a marketer, and a strategist, but remains an analyst at heart.

Education

INSEAD – MBA
Grinnell College – BA in Economics

Marketing and Product
Abhay Agarwal

Consultant, Product & Marketing

Abhay has 8+ years of experience in product management and marketing, with an expertise in digital marketing and data analytics. He has been a consultant for over 3 years in the product and marketing space. He has experience in the start-up space as well, as the former co-founder of Agragens Pvt. Ltd., where he helped e-commerce start-ups build and grow their businesses.

Education

University of Ranchi – BSc in Information Technology

Rahul Gadekar

Sr. Consultant, Marketing

From film marketing for the Fast & Furious franchise, to digital marketing of the IPL for Hotstar – Rahul has 12+ years of experience in diverse roles in the world of digital media & marketing communication. A marketer and teacher, Rahul now molds the digital marketers of tomorrow as visiting faculty for some of India’s premier MBA programs.

Education

Stanford LEAD
Symbiosis Institute of Mass Communication – MBA in Mass Communication

Rakesh Korumilli

Sr. Consultant, Product & Technology

Rakesh is a skilled technologist and product expert with experience in delivering great products and delighting customers. As a member of Oracle, he resolved 2500+ global customer issues with a Net Promoter Score of over 92%. With 13+ years of experience, Rakesh is proficient at developing customer loyalty and sustaining it to help businesses grow.

Education

Duke University – Product Management Certification Program
Indian School of Business – MBA in Marketing and Information Technology

Mitul Shingadia

Sr. Consultant, Marketing

Mitul believes in driving great business results with sound digital strategy. He found his way into digital marketing by chance, getting a taste of internet advertising in 2006. A self-proclaimed entrepreneur, foodie and nerd, Mitul’s proficiencies are in digital marketing education, planning and evaluating business models, marketing channels, and digital & offline outreach & acquisition plans.

Education

Metropolitan Institute of Hotel Management – Diploma in Hospitality Management

Ankit Solanki

Sr. Consultant, Techonology, Data, AI/ML

Ankit is a technology evangelist and entrepreneur, with a strong interest and patents in solving problems using data science. He is an expert in big data, natural language processing, machine learning and data mining. Ankit created Digihealth – India’s largest co-branded pharmacy network, bridging the gaps in the pharmacy supply-chain.

Education

National University of Singapore – MComp in Artificial Intelligence
Mumbai University – BTech in Information Technology

Creative and Content
Sneha Choudhary

Sr. Designer

Sneha is a traveller at heart, and has 4 years of experience as a multidisciplinary designer, with expertise in creating and designing event and brand identities. She is skilled in creating illustrations, graphics, typography, 3D visualization and more. In addition to designing events for major concerts, she has worked for clients such as Google, Microsoft, HP, and Deloitte in the past.

Education

National Institute of Fashion Technology – BDes in Fashion Communication

Kunal Mamtura

Sr. Consultant, Product & Experience Design

Kunal is an advocate for leveraging customer experience as a growth strategy, with 17+ years of experience in digital product strategy, customer experience design, and advertising. He believes that good product design solves problems and creates value for people. His expertise is in helping companies translate ideas into tangible products, and enabling new experiences for customers.

Education

Bharati Vidyapeeth – BCom
Access Computer Education – Advanced Diploma in Graphics (Advertising)

Riddhi Mehta

Sr. Designer

Riddhi has worked in the creative industry for 10+ years, starting out in the art world. She worked as an art curator and analyst for organisations in the US, UK and France, including the Serpentine Gallery, Sotheby’s and Frieze. Her passion for the digital space grew when she started developing in-house graphics after moving to Mumbai.

Education

Central Saint Martins – BA in Criticism, Curation & Communication, Art & Design

Vikram Srivastava

Sr. Consultant, Creative Strategy

Vikram is some 70+ brands, 35 brand launches, 40 odd films, one radio station, and several awards old. Though he has a degree in economics; an advanced diploma in systems management and a professional degree in film direction, he enjoys story-telling the most. He refers to himself as a “junior copywriter” as it keeps him young, thorough, enthusiastic and at it, since 1995.

Education

Film and Television Institute of India – Diploma in Film Direction
Delhi University – BA (Hons.) in Economics

Akshay Thimmaya

Consultant, Content & Research

Akshay got his IB Diploma in Bangladesh, before getting his degree in mass communications. He has always had a fondness for writing – be it short or long-form content. He has written about wrestling, tattoos, mental health, F&B (and more) – and creating narratives in a number of fields is something he finds challenging and immensely rewarding. He also believes ‘please’ & ‘thank you’ go a long way!

Education

Symbiosis Centre for Media and Communication – BA in Mass Communication

HR & Operations
Jagmohan Durganandan

Specialist, CRM and Email Marketing

Jagmohan has been a part of multiple start-ups where he has worn different hats. From working in sales to content marketing, the former civil engineer is now a CRM and Email Marketing Specialist. His key proficiency is in lead generation and pre-sales. He also has a penchant for sharing philosophical thoughts on Twitter.

Education

Bangalore University – BE in Civil Engineering

Deepa Krishnamurthy

Head, Talent Acquisition & Human Resources

Deepa has 9+ years of experience in HR, with an expertise in people management and the employee life-cycle. She is proficient in leadership management, talent acquisition, and employee engagement. With an in-depth understanding of the needs of the modern employee, Deepa works to maintain clear communication channels across organizations.

Education

Alliance University – PGDM in Human Resources Management and Services
Viseveswarya Technological University – BE in Information Technology