Issue 03

Indiginus Newsletter Issues
Indiginus Newsletter Issues

Dear Reader,

The digital world grows more important, and more confusing, with each passing year. The alphabet soup of acronyms keeps getting thicker and murkier—SEM, ASO, CPI, CPA, CTR, RTB, AR, DMP, SMM, SMO, UX, OTT… 

Scarier still, these are mainly business, not technology, terms. Which leads me to add another acronym to this list – FOMO anyone?

But what you really care about is growing your business, not figuring out the jargon.  So, how do you get serious about business growth using digital practices and platforms?  It’s important to recognise that this is a journey – for yourself, your team and your company culture.  And as with any new journey, you need to combine a bit of preparation with some decisive action.

In the first episode of our video series, Indiginus Talks, we bring you some do’s and don’ts when it comes to getting serious about growth via digital.

Nish Bhutani,
Founder & CEO, Indiginus

How does my business get serious about digital?

Indiginus Talks: Season 1, Episode 1

Looking for business growth via digital?

We did it for Alliance real estate, and we can do it for you.

We helped Chennai based Alliance real estate, and their affordable housing brand UrbanRise, more than double sales via digital platforms in a duration of only 3 months. 

Our engagement operated on twin tracks, taking into account the immediate and long term needs of the business.  We conducted a digital marketing and lead conversion audit, and recommended a number of immediate and tactical improvements on creative, targeting, and content, which the team started implementing immediately.

The parallel strategic track kicked off in the form of a workshop, where we sharply defined target segments, customer journeys, and segment-specific digital and omnichannel marketing strategies, and recommended changes in process, communication, culture and organisational structure. 

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of “going digital” as either a way to cut costs or to attract customers with a flashy new app.

Successful companies use tech continuously to produce new goods and services. Beyond products, technology plays a role in marketing, recruiting, and internal communications. Every company uses tech to improve not only the lives of their customers but also internal workflows.

Why is there so little bottoms-up innovation in my company?

In next month’s Indiginus newsletter

Does it seem like senior management has all the bright ideas, and your rank-and-file are more order takers than innovators? The issue may lie in your company culture.

In episode 2 of Indiginus Talks, we will bring you 10 reasons why innovation may not be coming from the grassroots, with implications for how your culture must change.