At Indiginus, we repeatedly emphasise that digital marketing and sales are a two-way conversation. The user asks for something by entering a few words into Google, and the company responds with a precise answer. Or at least, that’s what users expect. But they don’t always get it.
Take an example. Suppose Toyota is advertising on a competitor’s search term, say on the search phrase “Honda City”. If the user clicks through to Toyota after searching for a Honda, they have effectively told you “Tell me why a Toyota is a better choice than the Honda I was looking for”.
But, instead of showing comparisons against key competitors upfront, companies will almost always land you onto a generic promotional page, communicating all-things-wonderful about Toyota.
In this month’s newsletter, we analyse the digital marketing approach of leading players in a fast-growing sector in India – health insurance.
Indiginus is at the SEMrush Marketing Show – December 5th, Bengaluru
We’re excited to help SEMrush launch the biggest digital marketing conference in India, with a focus on learning, and NO sponsored content.
- 40 international speakers, including MobileMonkey CEO Larry Kim
- 20+ guest experts, including Indiginus founder Nish Bhutani
- Workshops from Google, Linkedin and SEMrush
Check out more details at the conference website.
Grow your learning with the help of world-class speakers with a special 35% off on conference passes.
To avail the offer, use “Indiginus” as your coupon code while checking out at SEMrush. See you on December 5th in Bengaluru!