Grounded in Traditional Marketing? Here’s How Digital Marketing is Different
April 16, 2021Let’s evaluate some commonly expressed views on digital versus traditional marketing. Digital is just another channel, like TV or print. Nothing fundamental has changed.
Strategy by PowerPoint is Dead
March 24, 2021By its very nature, a strategy is about predicting and charting a course for the future. Which means, strategy is hypothesis, not fact, and conjecture until validated. Yet, strategy is presented in impressive Power-Points by well-heeled consultants
Online leads flow through like rivers and collect in pools. Don’t ignore the latter!
November 1, 2020The length and nature of online journeys from an initial trigger to product purchase can vary considerably. But many marketers ignore a large number of prime
Break the thread, lose the customer : the internet as conversations-at-scale
September 30, 2020We view paintings, photography and television, listen to the radio, and read books and newspapers. The common thread across all of them?