The length and nature of online journeys from an initial trigger to product purchase can vary considerably. But many marketers ignore a large number of prime
We view paintings, photography and television, listen to the radio, and read books and newspapers. The common thread across all of them? Each medium corresponds to a mode of communication that humans have evolved for.
Theory is one thing, practice another. From years of running digital experiments on marketing programmes and digital experiences, we at Indiginus have learned which tradeoffs to make, when to take shortcuts